sustainability
Our philosophy for fighting pollution and fast fashion — and the numbers, practices and profit choices behind it.
our philosophy
The industry now produces over 100 billion garments per year (Ellen MacArthur Foundation). We reject that scale by design — small runs, made to last, sold when they're ready. Every jaivik piece kept in a wardrobe for ten years is a garment that never had to be made ten times over.
Hemp softens with wear instead of thinning. Our production is designed around garments that outlive a season — reinforced seams, natural finishes, no cheap trims that fail before the fabric does.
We aren't claiming to be perfect on day one. We're claiming to be honest about where we are. Every year we'll publish what improved, what didn't, and what we're still working on.
water · the honest numbers
Cotton fibre uses roughly 10,000 litres of water per kilogram globally (Water Footprint Network). Cultivated hemp uses around a quarter of that. Our wild-harvested hemp uses none — it lives on rainfall alone.
wild-harvested hemp (ours)
≈ 0 L / kg
rain-fed only — no irrigation
cultivated hemp
≈ 2,300 L / kg
low-input, mostly rain-fed (SEI, 2005)
conventional cotton
≈ 10,000 L / kg
~half from irrigation (Mekonnen & Hoekstra, 2011)
polyester
≈ 70 L / kg
low water, high fossil-fuel input
sources: water footprint network (mekonnen & hoekstra, 2011); stockholm environment institute, 2005.
transparency · line by line
Not the polished version. The list of things brands normally hide — and what we're committing to.
packaging
Recycled or unbleached paper, plant-based tape, no plastic mailers. Zero individual poly bags — the ubiquitous single-use garment sleeve is the first thing we're refusing.
transport
Sea-freight from Kathmandu where possible, air only for time-critical samples. We'll publish the carbon of each shipment as it happens.
labour costs
The wage paid to every person along the chain — harvester, retter, weaver, tailor — is a line item in the final garment price. It is not the number we shrink to protect margin.
profit margins
We are committing to publish our actual gross margin on the first collection. Not an industry average, not a range — the number. Once we have real garments in real hands, you'll see exactly what we make and where it goes.
manufacturing transparency
Every stage traceable to a valley, a mill, a family. No white-label suppliers. No “made in” that hides three factories behind it.
a note on this website
Today this website was built using AI, because we're a small team with limited resources. As jaivik grows, we'll invest in designers, developers and creatives from our own community. We won't pretend we always had the budget for that — we'll show you when we get there.
